Mavin Record label boss, Micheal Collins Ajereh aka Don Jazzy has advised his colleagues to toss pride aside when it comes to marketing their projects.
He urged them to emulate popular Afrobeats songster, Davido who zealously promotes his works despite being a household name, following his latest timelss album premier.
The Mavin boss argued that pushing one’s work comes with a certain kind of pride which does not in any way diminishes the individual’s profile.